Everyone wants to get the major blog placements. The review on Pitchfork, the news post on Alternative Press, the feature on Stereogum. And while all of those are incredible placements to land, many artists seem to be missing a vital key in what can help build their career: small blogs.
When you think of a band breaking out, odds are you think of something like a licensing placement or a feature on a huge blog or radio station that got them out to the masses and instantly transformed them overnight. But as we know, there’s no such thing as the overnight sensation. Most of the artists landing those larger blog placements or getting radio play are there because they’ve set the foundation and worked hard to secure a steady stream of buzz and press over the years. And guess where a lot of that press, new fans, support, and engagement came from? Yup, small blogs.
So next time you’re getting ready to start outreach for your new single or album, keep in mind these five reasons that small blogs should be at the top of your list.