Spearheading your own PR campaign is no easy task. Putting the necessary tools in place requires a lot of grit, determination, and old fashioned time and effort. I won’t lie and say it will be easy or that it’s something you can learn in a few weeks. This is something that takes months to really perfect if you dive in wholeheartedly and longer if you only commit a few hours a week to it.
In truth, it took me years of networking to build the database and relationships I have today that support my own PR company. But if you can master these tricks of the trade, you’ll be able to save yourself a lot of time and money in the long run. You’ll also build up a strong network of relationships to serve you throughout your career.